Your marketing is costing you time and money, but it isn't moving revenue and margins.
We turn channel chaos and scattered ideas into a few clear decisions to grow your SME.
It starts with a free diagnostic call, then – if it makes sense – we move on to the One‑Day Workshop at your company.
Book your free call (30 min)
Online • No strings attached • We listen before proposing anything
One day. One clear direction. No time wasted.
During the free call, we analyse your marketing situation together. If it turns out you need a structured plan, the next step is our One-Day Workshop: an intensive day in which we build your operational strategy together.
In a single day, we focus on three fundamental things
Our ONE-DAY WORKSHOP is designed for those who want to make decisions. Now.
Who you really are
Not based on what you think, but on how customers see you.
Who you need to reach
In plain language, zero abstract avatars.
Where you need to go
With precise objectives, activities and priorities for the next 6-12 months.
How does it work?
One day at your company. A structured facilitation. A team of marketing experts working with you, not instead of you.
We sit around the table with your company's key people and co-build:
- An authentic positioning statement
- The real differences from your competitors
- The 2–3 personas that make the difference (and bring you margin)
- The stages of the customer journey, with critical points and marketing levers
- An operational roadmap with concrete actions, not wishes
What do you take home?
No surprises: just shared decisions, already validated by the group.
Decision-making clarity
As the business owner, you know what really matters, what comes first and what can wait. Less noise, more control over choices.
Aligned team
Sales and marketing finally on the same wavelength.
Operational report
Not a document to be filed away, but an action plan delivered in 3 weeks, ready to be used straight away.
It's not for everyone
This service is designed for entrepreneurs, sales managers and marketing managers who need clarity. And who have no time to waste.
If you want a plan to grow.
If you want to stand out in the market without kidding yourself.
If you want to turn marketing into a real driver of growth.
Book your free call (30 min)
Online • No strings attached • We listen before proposing anything
👷 What we are (and who we share the market with)
| We're like... | But we differ because... |
|---|---|
| A strategic consulting firm | We take an empathetic and transformative approach, not just an analytical one |
| Marketing consultants | We integrate strategy, execution and training, not just theoretical plans |
| A business growth partner | We work hands-on with entrepreneurs and teams, not with off-the-shelf models |
| Corporate trainers | Skills transfer is an integral part of our method, not an extra |
| Coaches for entrepreneurs | We have operational and strategic experience, not just inspiration and personal support |
🚫 What we're NOT (and who we don't want to be confused with)
| We're not... | Because... |
|---|---|
| A communications agency | We don't create "pretty content" without strategy: we start from marketing analysis |
| A web agency | We don't sell websites, social media or campaigns: the channel is the last step |
| A big consulting firm | We don't just produce reports and slides: our work happens in the field, with the client |
| An outsourced operational marketing service | We don't replace your team: we train them to become autonomous |
| A one-off trainer | Our programmes are integrated with the real life of the business, not separate from it |
Why trust us
Not an agency
We're internal partners, taking on few projects a year, followed personally.
Strategy and action
No theoretical plans, just concrete tools to use right away.
Team growth
Every project becomes a growth opportunity for your team.
Who we are
"Friends before colleagues, we've worked side by side since 2017, putting 'head and heart' into every engagement; we've always preferred self-promotional silence to operational excellence — until, today, we choose to tell our story because stories of transformation deserve to be shared."
Maria Pia Cataldo
For 20 years I've been helping companies, including large organisations, and personal brands define effective marketing strategies. Today I put all my experience into Human Marketers, the project I co-founded to help you build the future of your business.
Adriana Pagliara
Strategic marketing consultant and co-founder of Human Marketers. I believe in the power of combining human intelligence and AI to create digital strategies capable of making a real difference. I guide companies, managers and entrepreneurs towards new visions of growth.
Verification code: 9f57654
What companies say
«An exciting and constructive experience.»
Working with the Humans was an exciting and constructive experience. Although I've always struggled to articulate my "purpose", the team perfectly captured the idea and goals of my project, as well as its potential for development and growth. The project finally took on a "professional" shape and has become a genuine business that, day by day, is gradually earning trust, credibility and efficiency from the market it serves. And that is the greatest benefit I hoped for from my entrepreneurial project: knowing where to go, how to tell the story and who to do it with.
Founder, tourism start-up
«Professionalism and real support.»
Working with Human Marketers is rewarding and stimulating as it matches the professionalism, punctuality, proactivity, availability and empathy expected and sought for the roles and activities we both carry out. The first benefit: concrete, reassuring support in how to express that professionalism.
Business owner, food and beverage company
«A growth opportunity for the whole team.»
I'd like to thank the team for an excellent workshop day, which I experienced as an extremely positive experience and of great value for the whole team. The open discussion and the structured format allowed us to analyse company dynamics we had never addressed before, bringing out important insights. A special thanks to Human Marketers for making this professional growth opportunity and team alignment possible.
Sales manager, construction company
Book your free call (30 min)
Online • No strings attached • We listen before proposing anything