Fractional Marketing
When a company needs marketing leadership, not another supplier
Some companies already have many of the skills they need:
- A sales department.
- An internal person following marketing.
- A communication agency.
- Specialists, software and suppliers.
And yet someone to hold it all together is missing.
Fractional Marketing brings into the company a senior, continuous and flexible marketing leadership, without the need to immediately hire a full-time Marketing Director.
We join the organisation alongside the entrepreneur and management and translate business goals into marketing priorities, processes and actions.
What we work on
- marketing strategy and plan;
- positioning and offering development;
- priorities and investment allocation;
- KPIs and monitoring systems;
- Marketing & Sales integration;
- Customer Journey;
- coordination of internal resources;
- strategic management of agencies and partners;
- CRM, data and nurturing processes;
- team skills development.
We do not necessarily replace those who already work for the company.
We make sure that people, tools and partners work towards the same direction.
What stays with the company
- A strategy that doesn't stay on paper.
- Clearer marketing governance.
- More structured processes.
- A stronger ability to read results and make decisions.
- The expertise of senior marketing leadership, to the extent the company actually needs.
Let's talk about your business
We always start with a free 30-minute call: online, no strings attached, to understand together what you really need.