When your customers and contacts must become a commercial engine
Many companies already own what they constantly try to acquire: data, leads, customers and relationships.
But this asset is not always used in a structured way.
- Unconverted leads.
- Quotes never closed.
- Customers potentially interested in other services.
- Renewals.
- Inactive customers.
- Contacts collected over the years.
Our work starts from the sales process, not from the software.
We analyse how the company acquires, manages and develops customers and build a strategy able to turn the CRM from an information archive into an operational tool for marketing and sales.
We can work on:
- lead and customer segmentation;
- pipeline and sales stages;
- lead nurturing;
- reactivation of unconverted opportunities;
- cross-selling and upselling;
- renewals and deadlines;
- retention;
- win-back of inactive customers;
- triggers and Marketing Automation;
- integration between email, WhatsApp and sales force activity;
- KPIs and pipeline monitoring.
When the project requires it, we can also support implementation through Delera, the CRM and Marketing Automation platform of which Human Marketers is an Affiliate Partner.
Technology automates the process. Strategy decides which process is worth automating.
Affiliate link: Human Marketers is an Affiliate Partner of Delera.
Let's talk about your business
We always start with a free 30-minute call: online, no strings attached, to understand together what you really need.